So, you’ve decided it’s time for your company to go through a re-brand. You are now face with the tough decision whether to hire a design agency or go with an internal designer. Both choices have their fair share of pros and cons. You can’t go wrong with either choice but allow us to help you decide on which option best suits your needs.
- Option one, you decide to go for a dedicated design agency. A full-service agency benefits the client in the long term since they are able to have fewer account managers and people to email. Not only does it make it easier for the client, but also for the agency, especially if the agency manages the website as the SEO team, branding manager and advertiser; all need to WORK IN SYNC with one another to be successful.
- A full-service agency might not have full of understanding of your business at start, they will gain experience over time. With an agency, you can benefit from its DEPTH OF EXPERIENCE. You’ll be able to take advantage of the experience of a seasoned team of branding and advertising professionals.
- If you can only afford to hire 1-3 in-house designers for your business, you’ll have to select which skill sets to hire. If you hired a Designer, Copywriter and Direct-Marketing Manager, you’ll need to figure out how to cover skills like Brand Strategy, Animation, SEO, Web Development, etc. With an agency, you’ll have access to all of those skills because of their BROADER SKILL SETS.
- Another key benefit of working with an agency is that it gives you more FLEXIBILITY FOR MANAGING YOUR BUDGET. With an agency, it is typically very easy to scale an engagement up or down, sometimes on a month-by-month basis. The price-per-hour cost of an agency may be more expensive than hiring an in-house designer, but you don’t have to pay for things like office space, training, recruiting, etc.
- With an agency, they can often COMPLETE PROJECTS QUICKLY because they are separated from the day-to-day work of the company, which can often bring focus and throw additional resources at a project that will get it done quickly. But sometimes, agency work can be slower too, because of the lack of easy access to internal knowledge.
Having an outside point of view can also be beneficial when you are going for a fresh direction in terms of design and creating something new. In-designers can become so focused on day-to-day operations of a particular product or campaign, that they can run the risk of losing the ability of seeing their marketing efforts from a different perspective.
However, this isn’t to say that there’s no reason for you to go with your own in-house designer. Despite all the benefits of hiring outside help, there are a few reasons to use the staff you already have on board. For example, if you’re currently working on a smaller project, one that doesn’t require precise skill sets that come with a design agency, then it’s better off to just go with in-house.
Budget constraints can also be a factor. You’d be saving a decent amount of money by opting to go with in-house designers instead. But take care not to be too stingy on saving, as investing a bit in good marketing leads to good sales and successful project sin the long run.
There are a lot of reasons why people pick an agency or simply decide to keep things in-house. Both are completely viable ways to grow your business.However, agencies offer a lot in the way of skill diversification, predictability and partner perks, which is why many businesses find that going with an agency is the best way to grow their business.