Lab Asia 2019: What Is It & Why You Should Care

Graphic LAB Malaysia (GLM) is proud to announced that we will be partnering up with Lab Asia for LAB ASIA 2019, Southeast Asia’s leading laboratory exhibition, set to be held at the Putra World Trade Centre, Kuala Lumpur from the 15th to the 17th of October 2019.

Considered by experts in the industry as the trade platform for laboratory equipment & service suppliers, LAB ASIA 2019 aims to engage with trade buyers from across the ASEAN region. Budgets amounting to billions of USD have gone into research and development efforts by ASEAN governments this past decade alone, in order to attract foreign investment.

Image via Lab Asia


Since its inauguration back in 2007, Lab Asia has successfully connected thousands of laboratory professionals together through profitable networking events, witnessing visitors from 54 countries during the most recent event.

With aid efforts granted by Institut Kimia Malaysia (IKM), numerous global conferences have been organized hand in hand with Lab Asia since its first edition, designating Lab Asia as the platform for trade and exchanging knowledge.

“Lab Asia is the most important meeting point for all players in the scientific and analytical laboratory sector, both suppliers and users, and now it is also becoming an innovation forum. The exhibition will provide the strategic avenue for exhibitors from around the world to showcase their latest products, advanced equipment and new technologies.”

Mr. CP Saw, Director of Lab Portfolio (ASEAN), Informa Markets.


Image via Labcritics


As a testament to the event’s continuing success and strong relationship with exhibitors, 70% of 2017 edition’s participants will once again be present this year, along with exciting new flagship exhibitors that have asserted their dominance in their respective fields.

Riding on the back of success of its past iterations, it comes to no surprise that LAB ASIA 2019 will once again feature its One2One Business Meeting, a unique platform that ameliorates opportunities for traders and exhibitors to cultivate eloquent business relationships at the exhibition.

Image via GTIMSB


Using an innovative system, LAB ASIA 2019 allows international exhibitors on the hunt for local distributors & companies who sell world-class scientific instruments and laboratory equipment in Malaysia to be discovered effortlessly.

With less than 2 weeks before launch, exhibitors and visitors alike are invited to visit the event website to download and browse the show preview so that they can make the most of their opportunities at LAB ASIA 2019. Interested visitors can pre-registor their visit at www.lab-asia.com.

  • For further inquiries, please contact +60 17-387 8806 or email to info.labasia@ubm.com
  • Check out their interactive eBook HERE.

Branding For Startups

Branding is a key differentiator and a major reason why some startups are super successful while others are not. Beyond building a cool new piece of tech, you need branding your startup. Startups need to connect with people and get them to buy into their yet-to-be-proven solution.

Here are five things startups should do to differentiate themselves effectively with branding.

1 – Know Your Target Market

The first step to branding your startup is gaining a complete understanding of your target market. Who are you trying to reach? Think about who you want to experience your brand.

Once you’ve determined your target audience, everything in your branding should connect back to it. In short, your ideal customers should become part of your startup’s identity—after all, you can’t succeed without them.

A failure to connect with your target market will lead to long-term failure; therefore, it’s important to constantly receive feedback to determine how your customers perceive your brand and product.


2 – Sell Your Story

If you’re interested in successfully branding your startup, you must sell your story. A major challenge you will face as part of the startup phase is people may not instantly recognize who you are or what you do.

Building your story not only helps you focus on your company identity and culture, but it’s a memorable way for your clients and customers to identify with your brand on a more personal level. Sell an experience before selling a product.

Successful branding is closely tied to a successful story, and by using that story as a jumping off point, you add to your own credibility.

3 – Polish Your Language and Image

Now that you’ve identified your target market and put together your story, you need to pull together visual language and writing that resonates. When you ask some entrepreneurs what it is they do, they offer lengthy explanations of the minutiae of their startups.

Refine your language so that you can easily define who you are and what you do. Keep it brief. Keep it clear. Be consistent.

Made up words can also potentially become the language of an industry (think Google), and can be more memorable than a generic name.

Looks Matter

Looks are also important for branding your startup. When it comes to visual branding, fonts, colors, logos, etc. all contribute to your image and purpose. When applied correctly, these elements can quickly define and communicate the mood and values you want to give your target audience.


4 – Be Memorable

Create experiences that are hard to forget. Use your brand to get creative and create something that your customers will remember. Everyone can offer great customer service and a passionate team, but what is it that makes you stand out from the crowd?

Some companies have made moves towards becoming cause-driven businesses. By finding a cause that ties closely with your brand, you can build your reputation as a company that cares and attract cause-driven consumers.

5 – Maximize Your Visibility

So, you’ve created a unique visual and verbal story—now it’s time to leverage assets across digital channels and integrate your marketing campaigns.

The goal is to reach your target market through a coordinated message across multiple channels. Target marketing to your user demographics, which sounds obvious, but it’s necessary. Luxury brands don’t sell at discount stores, for example.


Last Words

If you link everything together: target market, brand story, visual and written language, and memorable campaigns… creating marketing assets for all the platforms you’re active on should be simple and your brand will feel aligned.

So, there you have it. Hopefully, this sheds some light on how to best tailor your branding to maximize customer experience and generate passionate customers who can advocate on your behalf, thus creating more traction and growth for your startup.


Basic Color Theory For Novices (Part 3)

Color theory is the conceptual bedrock of any chromatic design activity. From artists and web designers to architects and photographers, understanding color is essential to any visual composition. However, the implementation of color in design can often seem difficult and complex to the inexperienced.

Some visually pleasant color schemes just “look right” to the casual observer. However, color choice is rarely that straightforward. By learning the basics of color theory, anyone can gain a grasp of why certain hues and palettes work. Perhaps more importantly, any designer can learn which color combinations to use and which to avoid.

In part 1 we briefly discussed on the different color families and when you should use them. Part 2 went a bit more in depth on color concepts such as hues, shades, tones, etc. Go back and check out those posts if you haven’t already! This will be the final post discussing some basic color schemes and will conclude this very basic yet important short lesson on color theory for all the beginners out there. Without further ado, let’s begin!


MONOCHROMATIC

  • Monochromatic color schemes are made up of different tones, shades and tints within a specific hue. They’re considered among the simplest color schemes to create, as they’re all taken from the same hue, making it harder to create a harsh or ugly scheme.Though monochromatic schemes are simple to create, they can also seem dull if done poorly. Adding in a strong neutral like white or black can help keep things interesting.

ANALOGOUS

  • Analogous color schemes are the next easiest to create. Analogous schemes are created by using three colors that are next to each other on the 12-spoke color wheel such as red, orange and yellow. In most cases, analogous color schemes all have the same chroma level, but by using tones, shades, and tints we can add uniqueness to these schemes and adjust them to the needs of whatever is we’re designing.

 

COMPLEMENTARY

  • Complementary schemes are created by combining colors from opposite sides of the color wheel such as purple and yellow. In their most basic form, these schemes consist of only two colors, but can easily be expanded using tones, tints, and shades. Be careful though: using colors that are exact opposites with the same chroma and/or value right next to each other can be visually clashing so know when to correctly use this particular scheme.

 

SPLIT COMPLEMENTARY

  • Split complementary schemes add more complexity than regular complementary schemes. In this scheme, instead of using colors that are opposites, you use colors on either side of the hue opposite your base hue. As an example, green, red and turquoise with different shades and tones in between.

 

TRIADIC

  • Triadic schemes are made up of hues equally spaced around the 12-spoke color wheel. This is one of the more diverse color schemes. They can be difficult to do well but will add a lot of visual interest to a design when they are.

 

CUSTOM

  • Custom color schemes are the hardest to make. Instead of following the predefined color schemes discussed above, a custom scheme isn’t based on any formal rules. Keep in mind things like chroma, value, and saturation when creating these kinds of color schemes.

 

THE EASIEST COLOR SCHEMES

  • Adding a bright accent color into an otherwise-neutral palette is one of the easiest color schemes to create. It’s also one of the most striking, visually. If you’re not yet confident of your skills in creating custom schemes, try starting out with these types of palettes. A simple example would be white, grey, dark grey, black and red. Replace red with any color you prefer.

CONCLUSION

Do keep in mind that we’ve barely scratched the surface on color theory. This subject is not something that you can master by reading a few short blog posts. Professionals literally spend years mastering and refining their ability to choose colors that are appropriate for any given situation. Just like every other skill in life, practice makes perfect. The best way to hone your skills is to create your own schemes on a daily basis.

So, that concludes the final lesson in our 3-part blog on color theory. We hope you’ve gotten some useful knowledge and are able to create better and more striking designs after this! Feel free to share these posts with your friends and colleagues if they’re having a rough time with their colors as well.


How to Disrupt the Market

Being disruptive used to be considered something negative. Back in the day, you might be called out by the teacher for being loud and noisy in class, disrupting your fellow classmates. Or you might’ve have seen that one annoying person who wouldn’t shut up during the movie at the cinema. Little did we know back then that disruption would go from being something everybody loathes to something celebrated and encouraged in today’s market.

Industry disruption, in fact, is the goal of most emerging startups and entrepreneurs. They actively seek to shake up the system, break the mold and disrupt traditional industries. They look to offer customers something they’re not currently getting or fulfill a need that’s not being met. Every entrepreneur wants to be a legendary “disrupter” like eBay or Airbnb.

But disrupting an industry doesn’t have to be about reinventing the wheel. You don’t have to figure out a way to offer a product or service that’s fundamentally different So, don’t waste precious time brainstorming about launching something completely inventive. Instead, analyze how you can do what’s already being done – disruptively and with distinction.


1. Get to Know the Industry & Your Competition

Yes, it’s very textbook, but knowing the industry inside and out is the only way you’ll know who you’re up against. What’s currently being offered? What do customers think about existing companies? Who are the key players on the scene? Find out who’s on top and look for ways to improve their offering or fill in gaps in the market.

To put it simply, research is the key to disruption. If you want to solve a real problem, you’ll make it your business to know everything there is to know about your industry – the good, the bad, and the ugly.

2. Figure Out the Problems

Once you’ve conducted thorough market research and have a feel for the most popular competitors in your industry, it’s time to see what needs to be fixed. That means figuring out what the problems are. Whatever problem you are trying to solve, look at it from all angles and determine why nobody else has solved it yet.

What attempts have been made to fix the problem? Are there industry regulations? What are the roadblocks? You might try making a list of any and all problems and constantly refer to your notes to make sure you’re not missing anything.

 

3. Find a Solution

Once you’re through researching and identifying the key causes of the problems, you should have a pretty good idea of what some possible solutions might be – which usually involves a better, cheaper, more convenient version of what’s already available on the market.

This doesn’t directly translate to you offering cheaper products and services, but perhaps offering the same in terms of quality but at a more affordable/flexible budget and a more convenient way for your customers to obtain said products and services. This is just one example of course; with many more possible solutions you should be able to come up with if you’ve done the first two steps properly.

 

4. Offer Brilliant Customer Service

Today’s marketplace is demanding, with Millennials getting used to having authentic and tailor-made services. One of the main areas in which disrupters can break the mold is their customer experience No matter what your product is, innovating a better customer service experience is one of the best ways you can disrupt your industry.

In order to revolutionize your customer journey, try approaching your business as one of your customers would. Go through your own sales process as a non-biased party and see what you like / dislike about it. When you start thinking like one of your customers, you start generating better service solutions.

As you carry on and disrupt your industry, make sure that you’re creating a product or service that doesn’t just fill a need, but delights your customers and gets them coming back for more. Research the market, find the problems and offer a superior solution that changes the game for everyone.


 

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