Advertising is the attempt to influence the buying behavior of customers or clients with a persuasive selling message about products and/or services. In business, the goal of advertising is to attract new customers by defining the target market and reaching out to them with an effective ad campaign. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific.
Advertising mediums (including but NOT limited to)
- Print Media
- Event / Hybrid Event
- Key Opinion Leader (KOL)
- ATL & BTL
- TV Commercial (TVC)
- Press & Magazine
- Promotional Display
- 3D Modelling
- Online Advertising
An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market. Ideally, the goal should fit into a single, short sentence and be designed in a way that can be fully understood by all participants in the campaign.
ATL advertising is designed to reach a mass audience, typically through mediums that reach large numbers of people at various levels of engagement. ATL includes media such as radio, and television, print media such as newspapers and magazines, and billboards.
BTL advertising is very effective in building positive conversations and creating customer loyalty. It allows you to create custom-built engagement that speaks directly to your customer. BTL includes marketing activities such as brochures, direct mail, flyers, sponsorships, and email campaigns.